Offline is the New Luxury Private View


PRIVATE VIEW: Offline is the New Luxury


LOCATION Furtherfeld Gallery - McKenzie Pavilion
Finsbury Park, London N16 0LQ, UK
WHEN Thursday 6 April 2017, 6 - 8 pm


Alison Ballard presents Offline Is The New Luxury, a collection of works exploring our relationship with technology and the Internet. When daily encounters are increasingly mediated by online technology, how is this affecting our experience of live-ness, presence, and time?

With live streaming, instant replays and video chat technologies, concepts of time, space, and distance, are changing. We ‘hang out’ together online, we ‘live chat’ with computer algorithms, watch cat videos over and over again and share world political events as they happen, ‘in real time’. Contemporary Western culture has become now-centric. Social media offers more ways than ever to ‘go live’ meaning we no longer have to share our experiences with others in the past tense (a photograph we took on holiday or a video of the event we attended last week). Instead, we share our every moment instantaneously in a continuously unfolding now.

Through this exhibition, Ballard reflects upon the current state of hyper-reality; the context-collapse of the real and unreal, the distinction between what is simulated and what seems ‘real’, and invites us to reconsider our view of reality.

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